What Beer and Cycling Can Teach You About Customer Needs
Manage episode 337389641 series 3193610
I was at a brewery around 9:00 pm when a group of cyclists rolled up. There were around 7 of them, of varying ages ranging from their early '30s to late '40s. It was a beautiful, slightly cool Thursday evening, with a light and comfortable breeze. They parked their bicycles, dumped their gear, and proceeded to order multiple pints. Clustering around a single, small table with additional chairs pulled up next to it, they proceeded to have an animated discussion for the next hour or so. Some of them I recognized, and knew had spouses and young children.
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