Customer Success Playbook Episode 8 - Greg Daines - 23 Ways to Reduce Churn
Manage episode 376609448 series 3482629
Greg Daines is the founder and CEO of Churnrx.com. He holds multiple advanced degrees in business and economics from MIT and Cambridge University. This episode is a discussion about Greg's ebook 23 Ways to Reduce Churn in 2023.
Discussion Points
- Greg emphasizes that business has fundamentally changed and old ideas about customer retention no longer work.
- He mentions that customer success at scale is challenging and even seemingly similar customers can have different outcomes.
Key Insights
- Greg stresses the importance of data in justifying best practices for customer retention.
- He criticizes commonly used metrics like churn rates, stating that they are often distorted and don't provide a clear picture.
Final Thoughts
- The episode aims to provide actionable insights for customer success professionals, with Greg's eBook serving as a resource for reducing churn in various stages of the customer lifecycle.
Please Like, Comment, Share and Subscribe.
You can also find the CS Playbook Podcast:
YouTube - @CustomerSuccessPlaybookPodcast
Twitter - @CS_Playbook
You can find Kevin at:
Metzgerbusiness.com - Kevin's person web site
Kevin Metzger on Linked In.
You can find Roman at:
Roman Trebon on Linked In.
66 odcinków