Writing a Book: The Next-Level Business Card

The Deal Board

Title: Episode 122: Writing a Book: The Next-Level Business Card with Andrew Cagnetta and Jessica Fialkovich

Subtitle: What a Book Can Do for Your Business

Description: Andy and Jessica welcome you to a special episode of The Deal Board Podcast, this time they want to share their books, this idea began one year ago when each of them has been working on the writing of their own books. Today, they talk about the learned lessons and share tips for business owners since nowadays a book is a next-level business card. Andy and Jessica share the ten lessons they learned in the process of writing their books: Closing the Deal: A Business Owner's Guide to Avoiding Pitfalls, Dispelling Myths, and Selling Your Business the Right Way and Getting the Most For Selling Your Business: How to Get Top Dollar for the Company You've Nurtured for Years.

Listing of the week: Chris Cantwell (Colorado) is selling a business in the pool-spa-swimming industry with five locations which has been working for 30 years. It is making $20 million in revenue. Business has been doing great the past years and the projections are even stronger. Cashflow of over $1million a year. Email Chris at [e-mail].

Key takeaways:

[2:31] Lesson 1: Commit to the goal of writing a book.

[3:31] Lesson 2: Don’t worry about the structure at the beginning.

[4:16] Lesson 3: There is no one right way to write a book.

[5:15] Lesson 4: Just write (or speak! whatever it takes).

[6:11] Lesson 5: Ignore the word count.

[7:30] Lesson 6: Leverage technology.

[8:40] Lesson 7: Get professional help.

[12:28] Lesson 8: Use Amazon and Kindle’s direct publishing site.

[12:38] Lesson 9: You need to market the book.

[14:23] Lesson 10: Celebrate the launch!

[18:24] Kevin Daum and Anne Mary Ciminelli talk about the process they use to get Jessica’s book out.

[18:50] Why is it important for business owners to have a book?

[21:50] Anne Mary talks about the organization part of writing a book.

[23:19] Anne Mary and Keving talk about the biggest benefits of having a team to write a book.

[28:31] Writing a book is a way of talking to your audience.

[31:46] Anne Mary and Kevin share tips for those business owners who want to become authors.

[34:39] You have to divorce the emotion from your book and look at it tactically.

[35:07] Self-publishing vs. Trade publisher.

[39:49] Anne Mary and Kevin share suggestions for business owners considering entering the writing space.

[43:57] Deal of the week: Robert Cunio (San Diego) sold a mental health counseling business and its real estate, sold in $500,000 to a strategic buyer.

[45:40] Bruce Corris (BMD Publishing).

[49:20] How typical is the process of writing a book?

[51:49] Andy shares his interest in helping customers make an informed choice when buying or selling a business.

[54:50] Bruce explains why writing a book is not about sitting and writing every day.

[58:22] Bruce shares how the industry of publishing a book has changed.

[1:00:54] The process of writing a book is better when you have the help of an expert.

[1:03:15] Listing of the week: Chris Cantwell (Colorado) is selling a business in the pool-spa-swimming industry with five locations which has been working for 30 years. It is making $20 million in revenue. Cashflow of over $1 million a year.

[1:04:24] Randy Bring (Florida) became an International Business Brokers Association Chairman.

[1:06:07] Giving back to the community is at the center of Randy’s work.

[1:06:59] Andy and Randy talk about the upcoming IBBA Conference in May.

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