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Special Episode - Digital Ad Fraud 101
Manage episode 345190794 series 3393960
Treść dostarczona przez The Digital Distillery. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez The Digital Distillery lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected.
But what exactly is Ad Fraud and what can you do about it?
In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and programmatic advertising online, and what you can do to protect yourself from this deviant behaviour.
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email [email protected]
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
Rozdziały
1. Intro (00:00:00)
2. Meet Kay Schneider (00:00:50)
3. Overview (00:01:00)
4. What Is Ad Fraud (00:01:30)
5. How Much Does Ad Fraud Cost? (00:02:17)
6. Different Kinds of Ad Fraud (00:02:50)
7. Ad Fraud & Programmatic (00:05:22)
8. Ways To Protect Against Ad Fraud (00:06:21)
9. Outro/Credits (00:07:49)
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