CEO Outlook: Leading a not-for-profit with purpose, with Averil Power, Irish Cancer Society

The EY Podcast

In this episode of The EY CEO Outlook podcast series, Averil Power of the Irish Cancer Society tells host Richard Curran about her unconventional childhood, her love of business and law, and the successful career she enjoyed in politics; and how they all came together to make her a highly driven and impactful leader in the non-profit sector.
“A huge privilege that I’m so grateful to have”.
Despite many years working in the world of politics, Averil Power always seemed destined for leadership in the charity sector. As a student, she was one of the few people in a class of 150 to specialise in non-profit management in her business degree, seeking to understand how corporate strategy could help her to advance social change.

Averil joined the Irish Cancer Society as CEO during a difficult time – fundraising income was falling, services were being cut, and staff morale was low. And the immense challenges presented by Covid were yet to come. However, by going back to basics, motivating people behind a shared purpose, and clearly showing the team and doners the impact they were having on cancer patients and their families, things have dramatically turned around for the organisation. Fundraising is increasing, morale is up, and the ICS was recently ranked as one of the best employers in Ireland.

Richard and Averil also discuss:
· What the charity sector can learn from the corporate world – and vice versa.

· Why gender diversity in business is not just the right thing to do, but makes for better business.

· Averil’s determination to be open about her background and sexuality, so that people understand that their differences will not hold them back.

· The importance of purpose – knowing your ‘why’.

· The highs and lows of a career in politics.