Top Tips to Optimize Your Finance Podcast for Business Growth with Virginia Elder
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In this episode of The Finance Marketing Podcast, Hillary sits down with Virginia Elder, Founder of Podcast Abundance, the leading provider of podcast production support for financial service professionals. Virginia shares her journey from launching her own podcast to building a business that helps financial professionals leverage podcasting to gain authority, attract clients, and educate their audience without the hassle of managing the technical side.
Virginia offers invaluable tips on how financial advisors can create effective podcasts, including the importance of clear calls to action and crafting an "ideal listener" statement that helps you connect with the right audience from the start. She also emphasizes keeping podcast production simple and sustainable, ensuring that it's an easy extension of your marketing efforts rather than an overwhelming task.
Tune in to learn how podcasting can become an "automatic" marketing tool for your business while you focus on what you do best — serving your clients!
Connect with Virginia:
- Instagram: @podcastabundance
- LinkedIn: Virginia Elder
- Website: Podcast Abundance
- Podcast: Reaching Abundance
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