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Rally Co-Founder Rob Petrozzo on How to Let Your Superfans Tell Your Story
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Today on The Future of Fandom, we explore how to let super fans tell your story for you. On this episode, we take a look at Rally and how it creates shareable experiences for its investors and die-hards, all with the help of Rob Petrozzo, their Co-Founder and Chief Product Officer.
We've chatted with a few fintechs and investing brands on this show. You know that. We know that. But Rob is a true modern day pioneer of the belief that anything can be an investment. So he's seen the best and the worst of the trends within alternatives, and he's had a front row seat to the ways regulation impacts the ways financial brands can tell their stories, not that, that stops him. Rally has developed a cult following. And with a little experience tinkering and a lot of shareable moments, Rob has managed to steer his community into a frenzy whenever they get in on the investing action.
We chat about this particular strength and how the future relies on that critical muscle, no matter who you are. So let's be super now and predict the future with Rally and Rob Petrozzo.
Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!
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Hosted by Adam Conner.
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