Ashley Capps: Personal Styling and Shifting Business Models

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

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9M ago 1:15:58

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In this episode, meet Ashley Capps, the visionary behind AC.Styles, a groundbreaking styling service that empowers everyone to look and feel their best. Forget the traditional stylists – AC.Styles offers a high-touch, virtual experience with a team of experts handling all the details.

Discover how Ashley transformed her in-person service into a global virtual offering. Learn the truth about styling, breaking the myth that it's only for the rich and famous. Uncover all her strategies to attract new clients through SEO, workshops, and cold emailing. And hear how she applied Get Paid Marketing ad strategies to attract new, ongoing business.

This Week on the Get Paid Podcast:

How Ashley figured out a styling business model that wouldn’t completely bottleneck her revenue potential
Busting myths about who styling is and isn’t for and how it all works
How Ashley tested virtual styling and found success even during the height of the Pandemic
Shifting from flat fees to a relationship-first approach that encourages repeat business and really loyal clients
Taking on marketing strategies such as SEO, blog posts, cold emailing, and hosting workshops to meet clients where they are, reducing the cost per acquisition significantly
Building a team of stylists and Ashley’s really big vision for the future of styling businesses
All the stats on ads, and how what you show potential clients vs. say to them in your copy goes a long ways with certain businesses
How Get Paid Marketing came in and played a role in Ashley’s ad confidence

Mentioned in this podcast:

Get Paid Marketing

Connect with Ashley Capps:

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.

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