Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns

The Google Ads Podcast

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.

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0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns

1:18 Three-Step Process Explained

7:38 Scaling small campaigns

10:06 Negative keyword strategy

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543:

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