Best Practices in Missions Marketing with Matt Green

The Gospel Mobilization Podcast

Listen in today as Dave chats with Matt Green, the VP of Marketing for Pioneers, USA. Matt shares how his team strategizes to promote missions for the purpose of mobilization. He talks about simple missiology, content marketing, and why it's important to market to the younger generations. You'll learn several best practices to help you market missions for mobilizing more missionaries (even on a shoestring budget). Here are some of the questions Dave asked Matt:

1. Share with us a little bit of the overall marketing strategy for Pioneers.
2. What's the size of your marketing team? What positions do you have?
3. Tell us the story of recently adding a young person to your marketing team.
4. Why do you focus your marketing efforts on the younger generations?
5. Can you share how you market missiology in simple ways?
6. How is your team innovating?
7. How would you advise a smaller mission agency with a limited budget?

Show Notes:

• Pioneers: https://pioneers.org/
• Trinity Bible College & Graduate School: https://www.trinitybiblecollege.edu/
• Pioneers Explainer Videos: https://pioneers.org/category/explainer-videos
• Pioneers USA You Tube Channel: https://www.youtube.com/user/pioneersusa
• Seeds Global Innovation Lab: https://www.seedsinnovation.com/
• Pioneers' Maverick Podcast: https://podcasts.pioneers.org/podcast-series/maverick
• Ted Esler's Book, The Innovation Crisis: https://theinnovationcrisis.com/
• Innovative Mobilization with Ted Esler: https://www.missionarymobilization.org/podcast/2021/9/27/innovative-mobilization-with-ted-esler
• Pioneers' Edge Summer Program: https://edge.pioneers.org/

The Missionary Mobilization Podcast is a resource for Christian leaders who want to increase the number of missionaries around the world. Our goal is to equip and encourage missions mobilizers and missions pastors for greater Kingdom impact. (The views expressed on the Missionary Mobilization Podcast do not necessarily reflect those of the Center for Missionary Mobilization and Retention)

If you have questions or ideas for a show, contact us here: [e-mail]