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From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling
Manage episode 454002044 series 2927316
Treść dostarczona przez Peggy Anne Salz. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Peggy Anne Salz lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Great app growth is like a perfect bike ride: it takes a ride that works (your app), a sustainable pace (steady growth), and quick thinking to pivot when obstacles arise. In this episode of In The Groove with Peggy Anne Salz, Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, takes us on a journey through the parallels between cycling and scaling mobile apps. Just like a high-performance rider needs the right gear and a solid plan to secure a place on the podium, your app requires precision, perseverance, and smart strategy to push past plateaus and win the race for users' attention. Lorenzo shares REPLUG's five-stage framework for transforming small budgets into big wins and offers practical advice on the growth hacks that drive success in and out of the saddle.
Lorenzo Rossi - https://www.linkedin.com/in/lorenzorossi1987/
REPLUG - http://www.rplg.io
CHAPTER TIMESTAMPS
00:00 - Intro
01:37 - Why cycling is like app growth
08:19 - The 5 Stage Framework
11:41 - Strategic spend
15:01 - When to shift gears
17:45 - The supporting elements
21:19 - The must-track KPIs
24:39 - A big pivot for big results
26:40 - The way to stay responsive
30:07 - Three growth hacks
35:41 - How to enjoy the ride
39:04 - The motivational marketing billboard
40:15 - Best way to connect with Lorenzo
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