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Game On: How Copper Banking Levels Up Financial Literacy
Manage episode 418623523 series 2927316
Treść dostarczona przez Peggy Anne Salz. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Peggy Anne Salz lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
When dealing with younger customers, some banks employ predatory practices and capitalize on their lack of financial knowledge. Copper Banking does the opposite. Copper Banking's CEO and Co-Founder, Eddie Behringer, takes the mic this week to explain how his app flips the industry standard on its head by building financial literacy for young people from the first step. He details how Copper Banking takes notes from gaming apps, combining traditional banking tools with gamification to keep users engaged and empowered about their finances. It's an impressive model and one that pays off. At only three years into market, Copper Banking has reached 3 million users and maintains a 60% organic acquisition rate. Tune in to learn more about how Copper Banking leverages its millions of data points to approach acquisition, personalization, and engagement differently.
*** Chapters *** 00:00 - Intro
00:40 - Building financial success for the next generation
02:40 - Getting users engaged
07:50 - Gamification in fintech
18:15 - Approaching acquisition and personalization
20:35 - Leveraging their millions of data points
22:00 - What empowers Eddie?
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