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Episode 6: Ukraine Edition | Building A Global Betting Business ft. Ivan Liashenko
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This week's episode is a special edition! An in-person interview in Ukraine with Ivan Liashenko, Chief Marketing Officer of Parimatch Tech - a global betting business and one of the best-known brands in the country. Our chat went from the money machine of the gambling industry to the future of eSports to the time-consuming yet essential manual attribution methods of live sporting events.
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Top Three Actionable Nuggets from this week's episode:
🚀 Do regular brand sessions with your team to distribute the brand internally in the right way.
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🚀 Don't be afraid to use more manual attribution methods when iOS updates are screwing things up.
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We hope you enjoy this one!
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