Running Against Odds: How this Entrepreneur Defied Predictions, Mastered MVP Launches, and Won Over NBA Teams

The Harvest Growth Podcast

In this episode of the Harvest Growth Podcast, we discover how Jim Cooper, President and Co-inventor of the fast-growing DorsiFLEX®, grew his startup into a thriving business despite predictions of an unsuccessful product launch from consultants and landed superstar customers like NBA teams and Olympians. Jim came up with the idea for DorsiFLEX while suffering a severe case of bilateral plantar fasciitis, a lower leg injury that no conventional health method could treat, during his days as a world-class Olympic runner. Using his knowledge as a trained mechanical engineer, Jim studied his foot to find the problem.
The solution he designed became DorsiFLEX®. His journey from building the minimum viable product (MVP) and proving the concept to launching on Kickstarter and using social media to build appeal is an exciting story you'd love to hear. Despite lacking prior marketing experience, working on a limited budget, and receiving a doomsday prediction from an external marketing team, Jim persevered and found success. How did he do it? Join us to find out.
In today’s episode of Harvest Growth Podcast, we’ll cover:

• The value of launching your new product on Kickstarter and Indiegogo.
• Why entrepreneurs should prove their product concept with an MVP before investing further.
• How to market your product without marketing expertise or a big budget.
• And so much more!

To learn more about DorsiFLEX® and its rapid impact on reducing foot pain, visit www.thedorsiflex.com. DorsiFLEX® is a quick and effective therapeutic solution to leg and foot injuries.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!