Bootstrapping a Video Production Business - Supari Studios with Advait Gupt

The Indian Dream

While preparing for this episode, I kept wondering - How do you even think about bootstraping a video production business? Equipment rental by itself is almost unaffordable in this industry - you have to rent video cameras, lenses, lights and much more. Despite this, Advait and Akshat still managed to bootstrap Supari Studios from a seed capital of just Rs. 75,000 to ride the wave of content production in India to become one of India's largest content production houses.

Listen to this episode if you want to learn how to build and scale your own creative agency from scratch or you just want to know how it's done.
Timeline:
(1:15) - Supari studios helps brands to reach their audience through video content
(01:50) - Supari studios has got the brand covered from script to screen
(03:45) - Advait left his Trading Derivatives job to join his brother Akshat to start the Supari studios
(06:23) - Advait shares his first inflexion point in this business journey
(09:02) - Supari studios differentiated themselves by solving brands' problems with high quality content and not prices
(10:32) - How did Supari studios fetched their ideal clients
(13:00) - How directly approaching brands benefitted Supari studios rather than the agency system
(16:02) - Understanding of Value Chain has led to Supari studios' evolution
(17:55) - To acquire good employees, sell a vision and not the monetary output
(21:05) Sahil on how TID is just a passion project without any monetary expectation
(23:17) - Advait on how to manage CashFlow by working with bigger companies
(27:53) - Advait on how he named Supari Studios as Supari studios
(27:27) - Advait on why did they start Post Office: A motion graphic studio
(33:27) - Advait explains the functioning of Keeda : A youtube production house
(37:12) - Supari studios uses willingness to pay, time and effort value to ascertain their service price
(39:15) - Advait explains how the content industry is becoming commodotised
(41:42 )- How Advait transformed from a Finance Wizard to a Creative Artist
(44:05) - Online influencers are an essential part of the ecosystem and Supari studios have turned that weakness into a strength