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What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)
Manage episode 459414596 series 3364850
Treść dostarczona przez Kristen Berman | Irrational Labs. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kristen Berman | Irrational Labs lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as a world-class marketer, combining storytelling, positioning and distribution insights to make Massican what it is today. In our conversation, we discuss:
The theory of pricing (and the sweet spot in wine pricing)
Why you should build your distribution channel before the product
The key to building a premium brand experience
Massican’s secret for reducing risk in a very risky market
How to use language to build customer confidence
This episode is packed with fresh insights on pricing psychology, brand storytelling, and the art (and behavioral science) of crafting memorable customer experiences.
Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs here.
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