Connecting Through Vulnerability – Part 1: A Special Series KDS: 132

The Kim Doyal Show

Connecting Through Vulnerability - Part 1: A Special Series Hey, guys. What's going on before we get into today's episode? This is a special series that I'm doing this week. It's a 5 part series based on Everything is Content. Now you might remember, I don't know, a month and a half ago, six episodes or so ago, I did an episode on Everything is Content 2.0. And I'll link to that in the show notes for this. I'm actually hosting an Everything is Content workshop, and so this is kind of a preview for that. This was a 5 part email series that I have since turned into videos, and now I'm doing this as a podcast. So you'll get a taste of the 5 part framework. But I'm actually hosting an Everything is Content workshop, and so this is kind of a preview for that. I know this sounds a little meta, and we're getting a little into the matrix here, but I watch how I do this, but this is a taste of the framework itself. And again, you can go to kimdoyal.com/eicworkshop if you wanna join me in the live workshop I'm doing. It is on Wednesday, March 6th. So, depending on when you're listening to this, if if that date has come and gone, then I'm going to be continuing to either do this live, or you'll be able to get the workshop itself. Again, go to kimdoyal.com/eicworkshop. Alright, now here is part 1 of Everything is Content. Hey there. It's Kim Doyal, and welcome to my show where digital marketing meets real stories, experiences, and strategies.You'll get a behind-the-scenes look at what's working and not working in my business, as well as other experts who show up and share their stories. As much as I love talking about tangible marketing principles and tactics, we'll dig a little deeper with the mindset and explore what's required to create a business you love on your terms that also supports your life. I wanna help you understand the why behind the how. Whether you're a seasoned marketer or just dipping your toes in, remember that marketing is a journey, and the goal is to enjoy it. I desire to guide you on your journey and remind you that no matter what life throws at you, you've got this. Hey, guys. What's up? Kim Doyal here, and I'm doing a 5 part series called Everything is Content. Now, I came up with the hashtag Everything is Content back in 2016. I'm not going to repeat that whole story here. Still, if you want a little more behind-the-scenes of how that came about, I did a whole podcast episode recently, and it was Everything is Content 2.0, which is an easy guide to getting started, you know, got to use those, what you call it, good headlines, right? But this is all based on a 5 part email series where I'm giving actual examples of everything as content to show you how you can apply this to your own business and how it can translate into conversions, whether that's leads or sales. Now, we're going to go a little bit deeper with this. I'm also working on an ebook that I hope should be done within a month or so. I might do an audio version because I clearly love doing this, but these are what I do with this, so let me back up a little bit. So, Everything is Content is based on the idea that I'm one who I hate keyword research. I know there's value in SEO. I'm not negating that at all, but with AI, I feel like that's kind of a race to the bottom, and who knows where it will be a year from now? But my whole goal with Everything is Content is to get people just to start creating, right? And seeing that there are content ideas all around us that fit under this umbrella in our business. You don't need to only talk about email marketing or for me, email marketing or content marketing. Right? Or I love using AI for content, but not necessarily to write for me. There's a whole other marketing element that I use it for. But sometimes I want to talk about, hey, guess what? I'm moving back to Costa Rica. I am. Or, you know what? This is what I do when I feel out of alignment. Or,