How Latino Radio Shaped the 2024 Vote Featuring Soledad O'Brien | The Latino Vote Episode 62

The Latino Vote

Check out Soledad O'Brien's episode of Scripps News' In Real Life series: War on La Radio on YouTube - https://www.youtube.com/watch?v=YzIC52me_4c
As per Scripps News: 'Soledad O’Brien shows the battle to reach Latino voters over the radio as both progressives and conservatives vie for political influence on the airwaves.' - https://www.scrippsnews.com/documentaries/in-real-life/in-real-life-war-on-la-radio
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It's finally election day! Remember to go vote!
In this special election episode, Chuck and Mike are joined by acclaimed journalist Soledad O’Brien to dive into her latest documentary, *War on La Radio*. Together, they explore the powerful, often underestimated role of Latino radio in influencing political landscapes across the United States. Soledad shares insights on how Latino radio—spanning from Pennsylvania to California—has become more than just a source of music and news; it's a trusted community hub addressing job needs, cultural pride, and now, the stakes of the upcoming election.
The conversation highlights why this year feels different, with Latinos poised to be pivotal in battleground states like Arizona, Nevada, and Pennsylvania. They discuss how regional and cultural differences shape reactions to political events, from Trump rallies to local issues, underscoring the radio's role in unifying and mobilizing communities. Tune in for an in-depth look at why Latino radio is emerging as a crucial player in this election season.
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Recorded October 31, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
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