Ep 68: Building a Strong Visual Identity for Your Podcast with Krista Campbell from She Calls Her Shots

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

How much thought have you put into the picture you have on your podcast artwork?

Or the images of yourself that you use to promote your podcast?

In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots.

We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots.

Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you.

Learn why planning for a branding session is crucial and how to align your photographs with your podcast's brand for maximum impact. Lighting is highlighted as a key element in creating the desired audience connection.

Join us for these rarely talked about podcasting tips and find out how to find a specialized brand photographer, evoke the right feeling in your audience, and unleash the power of visuals in promoting your podcast.

Highlights:

• Importance of brand photography for podcasters
• Bridging the gap between online presence and connection with audience
• Beyond traditional headshots - capturing atmosphere, brand colors, and props
• Planning for a branding session
• Aligning photographs with podcast brand
• Considering how you want listeners to feel and brainstorming ideas
• Importance of lighting in creating a connection with audience
• Finding a brand photographer who specializes in brand photography
• Googling 'brand photographers' to find local professionals
• Finding someone who can evoke a certain feeling and help with planning
• Misconceptions around branding photography
• Building a strong visual identity and connecting with a target audience
• Finding a photographer who makes you feel comfortable and helps with posing and positioning
• Conveying emotion and understanding the target audience in branding shoot planning

Timestamps:

• [00:00:00] Intro
• [00:01:05] Defining Brand Photography
• [00:05:10] How to prepare for a branding session and get the photographs that you want
• [00:09:02] Tips for finding a brand photographer
• [00:11:03] The Importance of Branding Photography

Guest bio:

• Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.
• Website: https://heykristamarie.com/
• Instagram: https://www.instagram.com/heykristamarie
• She Calls Her Shots Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171

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