EPISODE 047: BRYAN ADAMS | PH.CREATIVE

The Leadership Crucible Podcast

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Becoming An Authentic Employer Brand To Attract Top Talent
Have you ever heard the myths about employer branding that could be holding you back from attracting top talent? Here are three myths: 1. Employer branding is only for large organizations. 2. Employer branding is just about being attractive to everyone. 3. Employer branding is primarily for marketing, not leadership. Let's explore the unexpected strategies for authentic employer branding.
In this episode, you will be able to:

• Overcoming adversity: Learn how to navigate and triumph over challenges to emerge stronger and more resilient in the face of adversity.
• Building employer brand reputation: Discover the key strategies to enhance your company's reputation as an employer, attracting top talent and fostering a positive work environment.
• Aligning company culture with business strategy: Uncover the essential methods for aligning your company's culture with its business objectives to drive success and employee satisfaction.
• Attracting top talent through authentic employer branding: Master the art of attracting top talent by creating an authentic employer brand that resonates with potential employees, setting your company apart in the competitive job market.
• Leadership challenges in volatile times: Explore the critical skills and tactics necessary for effective leadership in times of volatility, ensuring stability and success for your organization.

My special guest is Bryan Adams
Bryan Adams, the CEO and founder of PH Creative, is a trailblazing figure in the realm of employer branding, renowned for his disruptive and pioneering methodologies. With an illustrious client roster including industry titans such as Apple, Nike, Peloton, and Ford, Bryan has solidified his reputation as a maverick in crafting top-tier employer brand EVP and talent engagement strategies. As a thought leader, he stands as a two-time best-selling author, a contributor to the esteemed Harvard Business Review, and a highly sought-after speaker on the intricacies of employer branding. Bryan's unorthodox yet transformative approaches have reshaped the industry landscape, challenging established paradigms and reshaping organizational perspectives on employer branding and employee value proposition. Leveraging his extensive expertise, Bryan provides invaluable insights into the profound impact of authentic employer branding on attracting, engaging, and retaining top-tier talent, making him an indispensable resource for HR professionals and talent acquisition managers.
The key moments in this episode are:
00:00:02 - The Importance of Authentic Leadership
00:01:35 - Employer Branding and Talent Engagement
00:05:59 - Leveraging Adversity for Authenticity
00:10:56 - Culture, Capability, and Talent Acquisition
00:13:06 - Navigating the Hybrid Work Culture
00:17:46 - The Three Aspects of Employee Needs
00:18:29 - Importance of Authentic Employer Brand
00:19:35 - Three Types of Reputation
00:22:34 - Creating a Memorable Employee Experience
00:26:42 - Overcoming Leadership Challenges
Bio:
Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. Ph. specializes in building world-class employer brand, EVP and talent engagement strategy for companies such as Apple, Nike, Peloton and Ford.
He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.
Bryan is a two-times best-selling author, HBR contributor, podcaster and specialist speaker. His presentation style is energetic, passionate, thought-provoking and interactive, so get ready to contribute and engage.