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Magic, Sales, and Resilience: How Magic Brad Turned Setbacks into Success
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In this captivating episode of Live Into Your Best Life, I, Paulie Skaja, have the pleasure of interviewing Magic Brad, a renowned magician and sales expert, who has successfully blended his love for close-up illusions and comedy with effective business strategies. From his early fascination with magic as a child to performing at churches, hospitals, and eventually for major corporate clients like Marriott Hotels and 3M, Brad takes us on an inspiring journey of resilience and innovation.
Throughout our conversation, Brad opens up about the pivotal moments in his career, including producing the Great Minnesota Event Show and working alongside his business partner Rick to organize expos and home shows. Brad's journey hasn’t been without challenges—he shares his experiences of overcoming bankruptcy, homelessness, a stroke, and the pandemic that brought the events industry to a halt. Despite these setbacks, Brad adapted and rebounded by diving into digital marketing and creating new opportunities for himself and his clients.
Brad emphasizes the importance of forward-thinking strategies, breaking down large visions into manageable, actionable steps using analogies to make complex projects easier to execute. He also highlights the power of niching down and targeting ideal clients by joining specialized associations like BOMA and ASAE. By understanding his audience and focusing on specific markets, Brad became the go-to expert in his field, proving the effectiveness of a focused approach.
As we wrap up the episode, Brad offers invaluable insights on leveraging technology for automation and delegation, freeing up time to build meaningful relationships with clients. His story is a testament to persistence, adaptability, and the importance of keeping a positive mindset.
Key Takeaways:
- Break down big goals into manageable steps.
- Network strategically with key associations.
- Niche down to become an expert in your field.
- Overcome setbacks with resilience.
- Use automation to boost productivity.
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