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Pitfalls to avoid with B2BMA
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B2BMA is a powerful tool to use with Account Engagement (fka Pardot) and Salesforce. However, it’s often a tool that is misunderstood in terms of how it works, the data model underneath it and how much time is involved to not only create but amend dashboards too.
Join Carl and Hollie as they talk through the main pitfalls they see when trying to implement B2BMA and how you can avoid them.
Further Reading
4 reasons your B2BMA projects are failing
10 best practises for a custom B2BMA dashboard
What is B2B marketing analytics plus?
Rozdziały
1. Pitfalls to avoid with B2BMA (00:00:00)
2. Understanding the Complexity of B2BMA Dashboards (00:00:10)
3. B2BMA Licensing and Implementation Issues (00:14:08)
4. MQLs and SQLs for Business Needs (00:22:46)
5 odcinki
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