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Can a Fractional CMO Really Know Your Business?
Manage episode 398650669 series 3457572
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Welcome to the latest episode of the Marketing Blender Show! ✨
In the latest episode of The Marketing Blender Show, Daisy and Dacia explore the crucial question of whether a Chief Marketing Officer (CMO) can truly understand your business. They delve into the nuances of hiring an in-house CMO versus an outsourced or fractional CMO, debunking common myths while shedding light on the numerous advantages of the latter.
🔍 Key Topics Discussed:
- Understanding Revenue Sources: Probing into the balance between revenue from existing customers and new customers, along with the associated cost of customer acquisition.
- Complexity vs. Commonality: Dispelling the myth that businesses are too unique for an outsider to comprehend, emphasizing the strength of a fresh set of eyes.
- Loyalty vs. Performance: Challenging assumptions about the emotional commitment of an in-house person and emphasizing the importance of results.
- Messaging Matters: Unveiling the pivotal role of a fractional CMO in refining messaging for increased scalability and impact.
- Strategy and Tactics: Allocating resources, budget, and time, and the clarity a fractional CMO brings to the highest and best use of internal and external resources.
- Numbers Tell a Story: The vital role of a fractional CMO in understanding and translating marketing metrics into the language of business, bridging the gap between numbers and human decision-makers.
- Driving Maturity: How a fractional CMO propels deliberate maturity through marketing, communication, and growth strategies, actively seeking additional opportunities for value creation.
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🌐 Learn More:
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For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses.
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer!
🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey
💼 LinkedIn: Daisy McCarty
👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!
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