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What Should Be in Your B2B Content Marketing Funnel
Manage episode 452254607 series 3457572
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Hey everyone, welcome back to the Marketing Blender Show!
In this episode, Dacia and Daisy break down the essential ingredients for a high-converting B2B content marketing funnel. They'll share tactical ideas and real-world examples to help you attract, engage, and convert more leads.
Here's what you'll learn:
➡️ The 3 roles and goals of B2B content (and how to align them with your buyer's journey)
➡️ 15+ types of content to include in your funnel (from short-form videos to in-depth ebooks)
➡️ How to create "binge-worthy" content that keeps buyers hooked
➡️ Why visual content is a MUST-HAVE for B2B marketers
➡️ The power of two-way content and crowdsourcing
➡️ How to leverage thought leadership and educational content
And much more!
Whether you're just starting out with content marketing or looking to level up your existing strategy, this episode is packed with valuable insights.
Don't forget to like, subscribe, and share this video with your fellow B2B marketers!
#B2BMarketing #ContentMarketing #MarketingFunnel #LeadGeneration #BusinessGrowth #TheMarketingBlender #B2BServiceMarketing
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