Show notes are at https://stevelitchfield.com/sshow/chat.html
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Treść dostarczona przez Measurelab. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Measurelab lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
Manage episode 450295150 series 2955223
Treść dostarczona przez Measurelab. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Measurelab lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc
Watch on YouTube - https://youtu.be/bIYsp57Rmuo
00:00:00 - Introduction
00:05:15 - Crap Talks Brighton
00:07:11 - Analytics as an investment
00:10:57 - Analytics as a profit enabler
00:14:47 - Analytics team success without proof
00:18:19 - Thermostat vs. Thermometer analogy
00:23:54 - Optimising sales call strategies
00:24:04 - Measurelab Ad
00:25:22 - Simplicity in analytics adoption
00:29:41 - Empowering analysts through problem-solving
00:32:12 - Product-led growth experiment outcomes.
00:36:01 - End of Google Analytics era
00:40:03 - Modular data stack considerations
00:41:37 - Google Analytics and advertising impact
00:46:20 - Google Analytics and competition
00:49:57 - Personal hobbies of an analyst
-----
Episode Summary:
In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.
126 odcinków
Udostępnij
Manage episode 450295150 series 2955223
Treść dostarczona przez Measurelab. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Measurelab lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc
Watch on YouTube - https://youtu.be/bIYsp57Rmuo
00:00:00 - Introduction
00:05:15 - Crap Talks Brighton
00:07:11 - Analytics as an investment
00:10:57 - Analytics as a profit enabler
00:14:47 - Analytics team success without proof
00:18:19 - Thermostat vs. Thermometer analogy
00:23:54 - Optimising sales call strategies
00:24:04 - Measurelab Ad
00:25:22 - Simplicity in analytics adoption
00:29:41 - Empowering analysts through problem-solving
00:32:12 - Product-led growth experiment outcomes.
00:36:01 - End of Google Analytics era
00:40:03 - Modular data stack considerations
00:41:37 - Google Analytics and advertising impact
00:46:20 - Google Analytics and competition
00:49:57 - Personal hobbies of an analyst
-----
Episode Summary:
In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude) appeared first on Measurelab.
126 odcinków
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Podobny do The Measure Pod
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
From smart phones to smart homes, the Android Police Podcast gives you exactly what you need from a tech podcast - no more, no less. Every week, each of our hosts curate topics to talk about. It could be tracking through your newsfeed or a passion project or two. We're centered on Android, but go far and wide, so if you're looking for good talk that won't waste your time, listen and subscribe.
…
continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Tom Merritt, Sarah Lane and the team help you stay up to date with independent, authoritative and trustworthy tech news. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
