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What Do Members Want? Insights from the 2024 Association Member Experience Report
Manage episode 458967769 series 3481909
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On this special episode of The Member Engagement Show, we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan, Director of Product Marketing Sarah Spinosa, and Strategic Advisor Bekah Weidner reveal insights gleaned from the study and add their thoughts on how you can use these insights and best practices to improve your member engagement. Topics covered include:
- Why members leave their associations.
- How often do members interact with their association?
- What are the top member benefits?
- Member education needs and trends.
- How associations can participate in targeted initiatives members look for.
- Member communication preferences.
- How important is personalization and segmentation to members?
Helpful Links
Watch the Webinar: What Do Members Want? Tips and Trends From the 2024 Association Member Experience Report
2024 Association Member Experience Report
Association Community Benchmark Report
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