BONUS CONTENT: Influencers vs. Ambassadors

The New Marketing Show

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3+ y ago 5:02

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It’s no secret that there is a buzz around social media influencers, but not everything is always as it seems. For those of you with access to HBO, we highly recommend you check out their new series, “Fake Famous.” The show revolves around the concept behind influencers and ambassadors and how their passion for a product or service may be misleading.

Did you hear about Instagram models renting staged sets of “private jets” just to portray a particular lifestyle? That’s just the tip of the iceberg.

Although there’s plenty of money to be made as a brand ambassador, understanding the difference between influencers and ambassadors is the first place to start. Tune in with Greg Taylor to learn all about the significant differences between the two and what you should keep an eye out for when scrolling down your feed.

As we mentioned, not everything is always as it seems!

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