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#450 – Graham Arrowsmith – MicroYES
Manage episode 449053431 series 3023119
Treść dostarczona przez Kevin Appleby & Graham Arrowsmith, Kevin Appleby, and Graham Arrowsmith. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Kevin Appleby & Graham Arrowsmith, Kevin Appleby, and Graham Arrowsmith lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
MicroYES
MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham’s MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence.
Summary of the Podcast
Navigating time zone differences
- Graham discusses the challenges of managing meeting schedules across different time zones.
- Especially as Graham is about to travel to India.
- He is considering setting all his meetings to the Indian time zone to avoid confusion.
Promoting MeclabsAI
- Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts.
- He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models.
The MicroYes framework
- Graham explains the “MicroYes” framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process.
- This framework is used to structure effective marketing pages and customer-facing experiences.
Upcoming India trip and customer meetings
- Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh.
- The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology.
Recap and next steps
- Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting.
- He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology.
Clips from the Podcast
MeclabsAI – including marketing AND finance
MeclabsAI: The Best of the Best in Marketing
Are Your Throwing Tries at Your Webpage?
4 Stages of Conversion
Customer Facing Devices
MicroYES Value Proposition
Get MeclabsAI Training with Flint McGlaughlin
LINK: https://join.meclabsai.com/mec050?fpr=2pxtl
It’s a 3 hour training starting noon Eastern Time (UK: 5pm)
The MicroYes Sequence
| Stage | MicroYes (MY) | Example | Corresponding Action |
|---|---|---|---|
| Connect | MY1: Yes, I will pay attention. | A headline that directly addresses a pressing need or desire of the target audience, such as “Achieve Your Dream Career with Advanced Data Analytics Skills.” | Capturing initial interest by clearly stating what’s in it for the customer. |
| MY2: Yes, I will engage deeper. | Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities. | Providing more context, engaging the customer with more information on how their needs can be met. | |
| Explain | MY3: Yes, I understand the value. | Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes. | Making the offer’s value clear and comprehensible. |
| MY4: Yes, I believe this will benefit me. | Testimonials from former students now thriving in their careers, or data on employment rates post-course completion. | Offering proof that strengthens belief in the offer’s effectiveness. | |
| Persuade | MY5: Yes, I genuinely desire this. | Highlighting exclusive aspects of the course, like access to industry experts, that tap into deep-seated aspirations. | Elevating interest to a strong desire by emphasizing unique features or benefits. |
| MY6: Yes, this is unique and superior to alternatives. | Comparisons or infographics showing how the course delivers more value or better outcomes than other paths. | Distinguishing the offer from competitors, highlighting unique selling points. | |
| MY7: Yes, I am reassured and ready to proceed. | Details on money-back guarantees, extensive FAQ sections addressing common concerns, or round-the-clock support. | Alleviating potential anxieties, making the decision to proceed feel safer. | |
| Exchange | MY8: Yes, I will take the desired action (e.g., purchase, sign up). | A clear, compelling call to action like “Start Your Path to a Data-Driven Career Today – Enroll Now!” accompanied by an easy registration form. | Encouraging the final decision; making the exchange process as frictionless as possible. |
Podcast Built into CFD
India
RESERVE YOUR MEETING HERE: https://microyes.ai/CFD
NEW DELHI: The Lalit Hotel – Wednesday 13th November
MUMBAI: ITC Maratha – Friday 13th November
JAIPUR: ITC Rajputana – Monday 18th November
CHANDIGARH: The Lalit – Wednesday 20th & Thursday 21st November
The Next 100 Days Podcast Co-Hosts
Graham Arrowsmith
Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.
Kevin Appleby
Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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