The Art of Brand Flyte, with Rich Brooks

The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur

This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.

Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business.

👉 3 Key Takeaways:

⚡️Embrace Visibility: Rich underscores the power of putting yourself out there. Your personal brand is pivotal, whether through staging events, engaging on local news, or leveraging adverts.

⚡️Diversify Your Approach: Relying on a single channel for business is perilous. Rich advocates for a multi-channel strategy encompassing content marketing, relationships, outbound sales, and events like conferences and summits.

⚡️Leverage Expertise: Building relationships with experts outside your immediate team can massively expand your business potential, providing more comprehensive solutions and elevating your brand's authority.

➡️ Check out Rich's insights on not only surviving but thriving in today's agency landscape ( or any service based business ) by having the right mindset, embracing collaboration, and consistently learning from the wider community. Don't miss out on this valuable conversation!

For more details about the upcoming summit, visit https://www.theagentsofchange.com/summit and join the fun on April 24th to 26th!

About Rich

Rich Brooks is founder and president offlyte new media, a digital agency in Portland, Maine, that’sbeen in business forover26years. He is a nationally recognized speaker on entrepreneurship,digital marketing, and social media.

He foundedThe Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing. Rich is the author ofThe Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBCaffiliates in Maine. He has also appeared inInc.Magazine, The Huffington Post, Fast Company.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

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