EP163: Grow Your Service-Based Business by 40% in 12 Months w/ Laura Reale

The Pond Digger Podcast

Today’s guest, Laura Reale, grew her service-based business by 40% in just 12 months. Want to know her secret? Tune in as she shares the framework, secrets, tips, and tricks that she used to make that happen for her business.

Laura runs two businesses: AquaReale—a pond construction, service, and maintenance company—and Pondtent—a marketing company that provides email marketing services to pond builders.

In this episode, they talk about:

• How Laura grew her service-based business by 40% in 12 months

• How having job descriptions and clear roles and responsibilities led to hiring her star employee, Tyler

• The importance of employee care, treating them like family, and creating a positive work environment

• How tracking job hours accurately and adjusting pricing leads to increased profits

• Laura’s email marketing strategies — weekly tips, monthly newsletters, etc

• How Laura attracts new clients

• Laura’s strategies for online presence

• Targeting new clients through SEO, Google Ads, and local outreach

• How she reached out to 68 local landscapers for partnership opportunities

• Laura’s client retention strategies — follow-up calls, personalized service, different service package levels, etc

• Route density and how Laura prioritizes customers based on location to maximize efficiency and save money

• How Laura measures her marketing ROI and profit margins

• The importance of target marketing and adapting to industry trends

Mentioned:

Check out Laura’s interviews on The Pond Digger podcast:

• EP112: Branding With Email Marketing w/ Laura Reale

• EP83: Train With Triplett Contractor Coaching on TikTok with Laura Reale

AquaReale Website

Pondtent Website

Laura’s email: [e-mail]

Give Laura a call at [phone]

Links to resources:

Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets

Book A Call With Triplett: Call with Triplett

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