Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood

The PR Maven Podcast

In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, establishing a pattern of lifelong learning and having enthusiasm for your work. Michelle and Nancy also talk about marketing and PR including the doors that can open through social media, the importance of a brand promise and measuring success.

04:35 Developing Leadership Skills

08:39 Risk-Taking Advice for Young People

9:42 Doors That Can Open Through Social Media

15:05 Why Politics Can Be an Obstacle to Success

24:14 How Digital Activity, Surveys and Patient Satisfaction Can Measure Success

26:47 The Importance of a Brand Promise.

34:12 Helpful Resources

36:42 Establishing a Pattern of Lifelong Learning and an Enthusiasm for the Work

37:38 A Parting Thought About the Privilege of Living in Maine

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About Michelle

Michelle Hood is executive vice president and chief operating officer of the American Hospital Association. During the recording of this episode, Michelle was the president and CEO at Northern Light Health in Brewer, Maine. At Northern Light Health, she focused on healthcare policy and design models at the state and national levels, positioning the system to be successful in a rapidly changing healthcare environment. Michelle is the past chair of the Maine Hospital Association Board, the University of Maine System Board of Trustees, Vizient New England Board and Health Insights. Michelle received a Bachelor of Science from Purdue University and a Master of Health Care Administration from Georgia State University.