UK’s New Data Bill, EDPB’s ePrivacy Guidelines & Pinterest’s GDPR Battle

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Privacy Corner Newsletter: October 24, 2024

This week, we dive into the UK’s resurrected data reform bill, ePrivacy Directive guidelines, and a new complaint against Pinterest.

▶ Back from the Dead: Comparing the UK’s New and Old Data Reform Bills

The UK has introduced a new Data (Use and Access) Bill (DUAB), which incorporates several proposals from the previously scrapped Data Protection and Digital Information Bill (DPDIB). The DUAB revives and reshapes key provisions, such as legitimate interests and cookie consent exemptions, while dropping several controversial aspects from its predecessor.

How might these changes in UK legislation affect your organization's data compliance strategy?

▶ EDPB Finalizes ePrivacy Directive Guidelines: Fingerprinting, SDKs, and APIs Firmly in Scope

The European Data Protection Board (EDPB) has published its final guidelines clarifying how the ePrivacy Directive applies to modern tracking technologies. Developers and privacy professionals should note that the Directive covers not just cookies but newer methods like device fingerprinting and SDKs—tightening consent requirements across digital platforms.

Are your tracking technologies compliant with the latest ePrivacy Directive guidelines?

▶ Pinterest Hit by noyb Complaint: Cookies and the Right to Data Recipient Information

A complaint has been filed by privacy group noyb against Pinterest, alleging insufficient disclosure about the sharing of users' personal data. The case could set a new precedent on the amount of detail required in responses to data subject access requests, especially regarding which third parties receive personal data.

Could your data subject access request processes withstand a similar challenge?