How to become Evidence-Guided | Itamar Gilad (Author, ex-Google, ex-Microsoft)

The Product Development Podcast

Itamar Gilad is author of Evidence-Guided, which outlines a new product development meta framework called GIST. Itamar is also a speaker and a coach, previously working at Microsoft and Google. During his time at the latter, he came up with the idea for the tabbed inbox, which is now a core feature of the email product.
In today's episode:
• The risk of opinion-based development (Google +)
• A run through of Itamar's new GIST Evidence-Guided framework
• How to become evidence-guided in your company
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Itamar's contact and company info:
• LinkedIn: https://www.linkedin.com/in/itamargilad/
• Twitter: https://twitter.com/ItamarGilad
• Website: https://itamargilad.com/
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Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
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In this episode, we cover:
(00:00) Preview
(00:45) Introduction
(02:40) The story of Google+ and why it failed
(05:23) The story of Gmail tabbed inboxes and why it succeeded
(08:40) Tabbed Inbox timeline
(09:58) GIST introduction
(11:44) How long it took to create GIST
(12:59) Difference between data- and evidence-guided
(14:11) Goals in GIST
(17:10) The challenge of the right Northstar metric
(19:30) Why Meta/Facebook's Northstar is not ideal
(21:16) Ideas in GIST
(23:10) Collaboration in ideas
(25:00) ICE for prioritization/evaluation
(27:25) Impact in ICE explored
(29:30) How to calculate confidence in ICE
(33:36) The right level of confidence
(35:35) Tabbed inbox research and analysis
(40:32) Example steps/AFTER framework
(43:12) PMs stuck in execution/feature factories
(47:32) Empowering others in Product Discovery
(51:02) Tracking Tasks to Goals
(52:52) How to integrate GIST into your business
(57:44) Outro

Follow the podcast on Twitter: @proddevpodcast
Get in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling