277: Luci Dumas: Purse Shopping or "The Luxury Experience"

The Profitable Photographer

In this solo episode, I share my experience shopping for a new purse, and illustrate many of the points I love to share about how to communicate value and create that luxury experience for potential clients. How we can take someone from a warm lead to someone wanting what we offer and are willing to invest well to receive it?

I needed a new purse. I don’t care about brand names but I like function and quality. After a less-than-stellar experience at Macy’s and a pleasant but almost hands-off visit to Nordstrom, I walked into a Coach store that just has handbags and such, where the display and personal service were on another level. The salesperson listened to my wants and needs, and guided me through a few options, their quality and features, and I found myself falling in love with an item I didn’t even consider in my search.

It was a masterclass in the art of customer care and becoming a trusted advisor—a lesson every photographer can apply when selling their own work.

Some of the takeaways to listen for are…•

• Create a Premium Experience: Your environment and presentation is important.
• Become a Trusted Advisor: Guide clients to the products they’ll love, even if they don’t know it yet.
• Focus on Value Over Price: Clients should feel the investment is worth it before they ever hear the price.
• Build Emotional Connections
• Tailor the Experience: Customize your approach to each client for a truly personalized experience.

Tune in to learn how to elevate your in-person sales and create a luxury experience for your clients, just like Coach did for Luci.

Connect with Photography Business Coach Luci Dumas:

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• YouTube