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Are You Thinking About Reputation Management Wrong?
Manage episode 385000432 series 2864318
Treść dostarczona przez Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth, online ratings, customer experience, and more. So why do so many marketers equate “reputation management” with simply begging customers to leave reviews? Obviously, in today's marketplace having strong online reviews is important, but so are the foundations that guide the output. Where do marketing leaders start? Let's turn to Colin and Paul to find out!
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