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The Big Advantages of Embracing This Bias
Manage episode 371566139 series 2864318
Treść dostarczona przez Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss another counterintuitive topic: the advantages of embracing bias! Specifically, how does understanding and reacting appropriately with recency bias help marketing and sales leaders outpace competition? Not every scenario demands embracing recency bias, but there are many applications in business. How a customer feels you are doing now is more important than their sentiments over the last 12 months. Customers' current expectations matter a great deal more than their expectations last year. While the term "bias" has a bad rap, maybe not every bias is bad?
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
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