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173 - How to Prep for a Brand New Marketing Automation Platform
Manage episode 372706053 series 2811318
Xander Broeffle is joined again by Brian Morris and Gany Rodriguez for part 1 of 3 in their discussions on how to implement a new Marketing Automation Platform. This episode they explore the importance of proper preparation, and how it can make the difference between having a successful transition and a chaotic one.
A few of the topics they go into include:
- The potential benefits of starting fresh, especially when implementing things like order of operations.
- The importance of including relevant stakeholders at the beginning to ensure alignment and buy-in.
- Considerations for auditing existing assets like templates, current lifecycle, lead scoring, and enrichment tools.
Get ready to plan and prep successfully for your new MAP from the experts!
201 odcinków
Manage episode 372706053 series 2811318
Xander Broeffle is joined again by Brian Morris and Gany Rodriguez for part 1 of 3 in their discussions on how to implement a new Marketing Automation Platform. This episode they explore the importance of proper preparation, and how it can make the difference between having a successful transition and a chaotic one.
A few of the topics they go into include:
- The potential benefits of starting fresh, especially when implementing things like order of operations.
- The importance of including relevant stakeholders at the beginning to ensure alignment and buy-in.
- Considerations for auditing existing assets like templates, current lifecycle, lead scoring, and enrichment tools.
Get ready to plan and prep successfully for your new MAP from the experts!
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