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How to Think About Customer Cohort Analysis with Steve Groccia, Head of Customer Success Operations at Mosaic
Manage episode 359641029 series 3463262
Treść dostarczona przez Mosaic Tech. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Mosaic Tech lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The contemporary business world depends on in-depth and high-quality data analysis. But it seems like many departments don't have adequate time or tools to focus on data.
In a study conducted by Mosaic, only 14% of surveyed finance leaders said they used cohort analysis. Therefore, it is critical to determine the reasons behind this small percentage and offer solutions.
In this episode of The Role Forward, host Joe Michalowski welcomes Steve Groccia, the Head of Customer Operation at Mosaic. Steve and Joe discuss the reasons finance leaders don’t use cohort analysis. Steve also explains the difference between segment-based and time-based cohort analysis and the steps in the process.
Guest-at-a-Glance
💡 Name: Steve Groccia
💡 What he does: Steve is the Head of Customer Operations at Mosaic.
💡 Company: Mosaic
💡 Noteworthy: Prior to joining Mosaic, Steve was the Director of Finance at Fundbox.
💡 Where to find Steve: LinkedIn
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