The First Sales Enablement Practice in the Caribbean with Lyndon Brathwaite #011

The Sales Consultant Podcast

Lyndon Brathwaite is the founder of Opaat-swy, which is the first sales enablement practice in the Caribbean. His company is focused in two areas: sales technology and sales training, which he combines in his engagements to provide clients with more tangible value.

In this episode Lyndon walks us down his entrepreneurial path and shares the highs and lows of following his heart in stepping out and starting something new. He goes into his ’why’ and what’s driven him to overcome setbacks and very difficult obstacles on his way to where he is now. There are a lot of important gems in her with regard to sales process design and implementation but what stands out to me the most is the inspiring story of Lyndon following his heart and having the guts to figure it out as he went along.

#salesconsultantpodcast #salesenablement #entrepreneurship #salestraining #inspiringstory

Time Stamps:

[4:35] Walks me through his journey of starting the first sales enablement company in the Caribbean. Shares how “sales saved his life”. Goes into his “why” for becoming an entrepreneur.

[11:39] Talks about what it was like for him to jump from employee to entrepreneur starting his business with a daughter in high school. He had some savings but eventually ran out of money before things started to take off. He even worked for free with his first client. To supplement his income he would drive a taxi in the morning during commuting hours. Talks about how humbling it was.

[18:55] Shares how things finally started to turn around for his business just in time because he had reached the point where he considered giving up the business. Also talks about how he had a very specific plan for his practice but didn’t stick to it because he got distracted. Mentions:

23:30] We discuss how he brings the two sides of his business together (Sales Training and HubSpot Implementation Services) to create more tangible value for his clients. It creates a data-driven training strategy for him.

[29:20] Describes how his pricing is structured.

[32:52] The biggest challenge he sees that businesses in Trinidad Tobago face is the lack of a true sales process. Lyndon explains how he works with clients to map their process.

42:00] Shares how he gets better and stays sharp so that he can do his best for clients.

Mentions:

• HubSpot - https://www.hubspot.com

Connect with us:

Lyndon’s LinkedIn - https://www.linkedin.com/in/opaatswy/

Lyndon’s Instagram - https://www.instagram.com/lyndon_brathwaite/

Lyndon’s Twitter - https://twitter.com/lyndonbrathwait

Lyndon’s TikTok - https://www.tiktok.com/@lbrathwaite

Opaat-swy website - https://www.opaatswy.com/

Opaat-swy LinkedIn - https://www.linkedin.com/company/opaat-swy-consulting-ltd./

The Sales Consultant LinkedIn Page - https://the-sales-consultant-podcast.captivate.fm/

Derrick’s LinkedIn - https://www.linkedin.com/in/derricklwilliamsjr/

Derrick’s Instagram - https://www.instagram.com/derrickis3linksales/

Derrick’s Twitter - https://twitter.com/derrickis3link

These interviews are also available on Derrick’s YouTube page