Does Cold Calling 2.0 Any Better Than Regular Cold Calling? | Rabi Gupta - 1828

The Sales Evangelist

There's no denying how AI has changed the way we do business in the sales industry. In some areas, it’s better and in others, we’re still working out the kinks. But, has it improved the way we do cold calling?

In this episode, I have an engaging conversation with Rabi Gupta, the CEO of Evabot, on how AI can bridge the gap between sellers and buyers. Learn how to use AI tools to improve your cold calling techniques.

Meet the CEO of Evabot

• Rabi Gupta is a co-founder and CEO of a startup company. His day-to-day responsibilities involve managing various aspects of the business.
• He is passionate about identifying and solving problems that salespeople face by using innovative technology and artificial intelligence.
• Rabi's leadership and expertise drives his company's mission to enhance the efficiency and effectiveness of sales teams.

Cold Calling 2.0 Defined

• Buyers are tired of hearing the same old tired pitches, making it harder for sellers to meet their quotas.
• Cold Calling 2.0 uses AI technology to help sellers become more efficient in researching buyer’s potential pains and challenges. For example, a seller can use an AI tool to find a specific issue highlighted within a company’s quarterly report.
• The unique approach keeps sellers from using generic sales outreach techniques and makes cold calls more valuable to prospects.

AI’s Role in Sales Enhancements

• AI enables sales teams to automate routine tasks such as lead qualification, customer segmentation, and follow-ups. This allows sales reps to focus more on building genuine connections with prospects and close deals faster.
• With advanced data analytics, sellers can analyze vast amounts of customer data to identify patterns and predict future behavior. Sales teams can tailor their approaches to individual customer needs more accurately.
• Also, AI enhances cold outreach by providing relevant, precise, and timely information about prospects. This creates sales messages that are more personalized and impactful.

"What we have seen is if you start with the research part first versus any other greetings, it works really well because today everyone is like, hey, I'm this. I'm calling from this." - Rabi Gupta.

Resources

Evabot

https://thesalesevangelist.com/opener

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3. This episode is brought to you in part by the TSE Sales Foundation.

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Credits

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