116. How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic [Funnel Series]

The Savvy Seller with Kristen Doyle

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We’ve been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren’t alone.

It can feel intimidating to write sales emails that people actually want to read. You might feel too salsey or even avoid talking about your offers altogether! Our guest, Nicole Kepic, is here to help. Nicole is an expert copywriter with a talent for crafting sales emails that feel more like friendly invitations than hard pitches.

Nicole and I talk about structuring effective email sequences, injecting personality into your content, leveraging urgency without overwhelming your subscribers, and more. This episode is packed with actionable strategies to help you craft emails that not only sell but also resonate with your audience.

03:19 - The role that emails play in the sales funnel process
04:53 - Themes for each of your emails that should go in your welcome sequence
14:26 - Advice for writing sales emails that feel genuine
17:47 - How to balance offering value and selling in your emails
21:07 - Tips for writing an effective call-to-action
27:20 - What to do with your subscribers once they’ve gone through your welcome sequence

Links & Resources:

• Episode 115, 3 Simple Steps for a Sales Funnel That Converts [Funnel Series]
• Episode 114, How to Pick the Right Product for a Sales Funnel [Funnel Series]
• Episode 113, The Non-Scary Guide to Funnels for Digital Product Sellers [Funnel Series]
• Episode 73, Don’t Miss Out: You Need an Email Welcome Sequence
• Episode 53, Elevate Your TPT Product Descriptions with Copywriting Tips From Nicole Kepic
• Nicole's website
• Nicole's Instagram: @nkcopywriting
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode116

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