83. Mastering the Art of Selling to School Districts with Dawn Vinas

The Savvy Teacher Seller with Kristen Doyle

Have you ever thought about branching into professional development or wondered how to get your foot in the door to selling to school districts? Today’s episode will give you all the information you need and show you another option for diversifying your income.

Today’s guest, Dawn Vinas, has over 30 years of experience in education and shares how she went from being a social studies teacher to creating a business dedicated to improving social studies instruction in multiple school districts. Dawn shares her journey from TPT to selling to school districts and everything in between.
In this episode, Dawn shares how she built credibility in her niche and has consistent traffic to her website, the process of getting in front of administrators and curriculum coordinators, the difference between selling to teachers vs. selling to school districts and her advice for TPT Sellers looking to get started.
01:47 - Dawn shares her journey from selling on TPT to Selling to School Districts

07:14 - How Dawn built credibility in her niche and gets consistent traffic to her website

09:33 - The process of getting in front of administrators and curriculum coordinators

19:36 - The difference between selling to teachers vs. selling to school districts

21:56 - Dawn shares about her membership model and the lessons she learned

28:52 - The best advice for TPT Sellers getting started with selling to school districts

Resources:

• Episode 80, Diversifying your TPT business without jeopardizing your golden goose
• Episode 81, How Sara Mayre started a Thriving Teacher Membership to Diversify her Income
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode83