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Airbnb’s Icons: Gimmick or Marketing Genius?
Manage episode 417383480 series 3361411
Last week Airbnb CEO Brian Chesky announced the company's renewed focus on Experiences with its “Icons” product launch. Skift Editor-in-Chief Sarah Kopit was in Los Angeles for the event and got to speak one-on-one with Chesky on a host of topics (including that pay question we promised you). In this episode we also dig into why Airbnb backed off of experiences after the pandemic, a potential Airbnb loyalty program and how Icons fits into Airbnb’s broader marketing strategy.
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Manage episode 417383480 series 3361411
Last week Airbnb CEO Brian Chesky announced the company's renewed focus on Experiences with its “Icons” product launch. Skift Editor-in-Chief Sarah Kopit was in Los Angeles for the event and got to speak one-on-one with Chesky on a host of topics (including that pay question we promised you). In this episode we also dig into why Airbnb backed off of experiences after the pandemic, a potential Airbnb loyalty program and how Icons fits into Airbnb’s broader marketing strategy.
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