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How to use Social Selling on LinkedIn to Grow a Relatable and Profitable Business with Dan Mott
Manage episode 353294677 series 3440416
Treść dostarczona przez Michelle B. Griffin. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Michelle B. Griffin lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
“To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn’t have to be a painful part of running a company. With his extensive knowledge of LinkedIn, Dan teaches people a sales process that they can feel good about and actually enjoy.
Many entrepreneurs hold themselves back during the sales process out of fear of seeming sleazy to potential clients. However, Dan understands that if you actively listen to the needs and wants of your customer base, you will be able to attract the leads you want. By having a genuine conversation with others, you can increase your sales in a strategically non-salesy way.
Tune into this week’s episode about social selling and the difference between outbound and inbound sales, the importance of understanding your customer base, and how to nurture your network to create results.
Quotes
• “Social selling to me is a way that you can connect with people, network, position yourself as an expert, and actually enjoy the process of selling.” (2:49 - 2:59)
• “Knowing what your customer base cares about, or what will drive them to make a purchase, is critical to increasing those conversions and moving people from followers to leads, from leads to phone conversations, and from phone conversations into paying customers.” (9:13 - 9:33)
• “I actually track my lead metrics, which I highly recommend everyone do. Because when you know where the bulk of your leads are coming from, you stop wasting your time on efforts that don't convert.” (30:59 - 31:12)
• “Selling doesn't have to suck. Get rid of the notion that sales is this icky thing that you have to do. Don't even call it sales. Call it networking. Just go out, build relationships, and start conversations.” (37:48 - 38:01)
• “The most important thing is you need to have fun. You need to enjoy the sales process because if you don't, you will fail.” (38:51 - 38:56)
Get Visible and Grow Your Industry Authority
Hi, I'm Michelle, a PR and personal branding speaker and author who teaches audiences to get visible and confidently grow their professional presence.
As the founder of Standout Women Media, I educate women in business to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders.
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