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Power Kid Podcast: Talkin' Tonies with Drew Vernon
Manage episode 290523801 series 2911906
Treść dostarczona przez The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Drew Vernon, marketing director at Tonies USA.
For the last new episode of the podcast for 2020, Albritton shines the spotlight on one of the year's biggest hits with families: Tonies, a system that promotes independent play, imagination, and storytelling via a screen-free digital audio system, collectible figures, and a vast and diverse offering of audio content.
Vernon, whose background includes roles at The LEGO Group, Procter & Gamble, and as the founder of a drop-in child care business, discusses the importance of speaking to both kids and caregivers in marketing material. Vernon also shares details about his experience developing the LEGO "Prescription for Play" marketing efforts for U.S. pediatricians offices. Finally, the duo delves into the open-ended play power of the Toniebox.
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