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25: Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Frontier Airlines.
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Episode #25: How did a destination create their own color, Puerto Rico Sunshine? And how did this innovative concept grow into a campaign with many facets? Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, answers these questions and more.
Discover Puerto Rico
Read The Travel Vertical Newsletter here!
If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com
The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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Discover Puerto Rico
Read The Travel Vertical Newsletter here!
If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com
The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
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