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96. Rebel writing: how brandwank is killing your comms
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In this episode of The Unicorny Marketing Show, Dom and Peter Whent discuss Peter's straightforward "pool rules" for better marketing messaging. Inspired by clear, no-nonsense swimming pool signs, these rules focus on the power of simple, bold communication.
Peter highlights the need for brands to stop using jargon and start focusing on the real issues their customers face. The conversation covers why businesses should be more direct, and how clear, impactful messaging can help brands stand out.
Key points:
- Peter Whent's "pool rules" for clear, customer-focused messaging.
- Avoiding jargon and using simple, direct communication.
- The importance of addressing customer needs over product features.
- Why bold and clear messaging is essential for differentiation.
Listen in for practical advice that will help you refresh your marketing and make it truly effective.
About Peter Whent
Yesterday, Peter Whent built several businesses, making mistakes and learning along the way. Dealing with the establishment—investors, lawyers, the tax authorities, and others—helped him develop a healthy cynicism towards the phrase, "that's how it's always been done."
Today, Peter owns and runs a modestly celebrated creative coalition called BoldAF, where he challenges norms and breaks the rules to help brands uncover the big creative idea that will ignite their identity. Once he's found it, he transforms it into bold messaging that gives the brand personality and draws prospects in like the Pied Piper.
Links
Full show notes: Unicorny.co.uk
Watch episode: https://youtu.be/vlAY0Kc55mE
LinkedIn: Peter Whent | Dom Hawes
Email: peter@peterwhent.com
Website: Bold AF
Sponsor: Selbey Anderson
Other items referenced in this episode:
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Dropbox Original MVP Explainer Video
Brand AF: Blog on Virgin Cola vs Fever Tree
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