Labour’s charm offensive, social media burnout and stimulating philanthropy

Third Sector Podcast

Lucinda and Andy dissect a recent speech delivered by the Labour leader Sir Keir Starmer to charity bosses, in which he pledged to reset the relationship between the government and the voluntary sector should his party win the next general election.

Senior news reporter Emily Harle joins Lucinda to explore some of the causes and solutions to burnout affecting charity social media teams.They hear from Paulina Stachnik, head of communications at Women for Women International, about how the charity prepares for a crisis situation on social media.

Paulina describes the need to balance thoughtfulness with timeliness when responding to negativity and explains how Women for Women International is using ChatGPT to help identify and respond to trends in online interactions with the charity.

Later in the episode, Lucinda and Andy are joined by Shivani Menon, senior researcher at the think tank Onward, to discuss the findings of a new report on the state of philanthropy in the UK.

Shivani elaborates on the recommendations contained in the report to stimulate giving by the country’s highest earners, including streamlining the Gift Aid system and incorporating philanthropic considerations into financial advice packages.

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