We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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Ep 27 Creating and Marketing a Food Festival
Manage episode 242163499 series 1420435
Treść dostarczona przez Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode we talk to Kevin Baxter, owner of Vivid Festivals, who has over 20 years experience working in entertainment and marketing. Kevin talks to us about his upcoming food festival, The Big Dill, and his goal to build the biggest online pickle brand through events, content and community building. Key Topics: -Building a brand around something people have a preexisting affinity for -Finding the right partnerships -Moving away from the food sample model -Short and long term strategies for sponsors -Building awareness and an online community -Utilizing influencers -Promotion, promotion promotion - including activations -Communication is the key to a better experience for all
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Manage episode 242163499 series 1420435
Treść dostarczona przez Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Ticketbud Tidbits - for Event Organizers and Ticketbud - Event Ticketing lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode we talk to Kevin Baxter, owner of Vivid Festivals, who has over 20 years experience working in entertainment and marketing. Kevin talks to us about his upcoming food festival, The Big Dill, and his goal to build the biggest online pickle brand through events, content and community building. Key Topics: -Building a brand around something people have a preexisting affinity for -Finding the right partnerships -Moving away from the food sample model -Short and long term strategies for sponsors -Building awareness and an online community -Utilizing influencers -Promotion, promotion promotion - including activations -Communication is the key to a better experience for all
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We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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