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84 - Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day Squares
Manage episode 463565910 series 3253704
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Tune in to Time for A Reset
"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares.
The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampton Is live!
Paul sits down with Jake Karls, Co-founder and Chief Rainmaker at Mid-Day Squares, a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role of storytelling and building emotional connections while building a brand.
Jake shares the unique journey of Mid-Day Squares, a functional chocolate brand that thrives on vulnerability and genuine engagement with its community. They discuss navigating entrepreneurship and creating meaningful customer connections in a crowded, attention-driven market.
Here are some key talking points from the episode:
- The Shift to Storytelling in Marketing
- The Birth of Mid-Day Squares
- Building Community Through Vulnerability
- The Struggles of Traditional Brands
- The Power of Emotional Content
- Embracing the Entrepreneurship Journey
Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a brand known for its innovative approach to healthy chocolate snacks and unique brand storytelling. With a background in entrepreneurship, Jake has significantly impacted the food industry by emphasizing authenticity and emotional storytelling in marketing. Under his leadership, Mid-Day Squares has grown from a direct-to-consumer model to being stocked in nearly 9,500 retailers across North America. Recognized in Forbes' 30 Under 30 and as a finalist for the Ernst and Young - Entrepreneur of the Year, Jake's focus on building community and genuine connections has set a new standard in marketing, encouraging brands to prioritize emotional engagement over traditional advertising methods.
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